home//About Us

  • Our Journey
  • The world of Nouriture
  • Awards And Recognition

Marching towards excellence with the legacy of AFPL

Started the journey in 2000

Anmol Feeds Pvt. Ltd. started its journey with its first plant in Muzaffarpur, Bihar, under the group name of Herbal Industries.

Corporate office inauguration in 2004

The brand expanded and set up its corporate office in Kolkata.

Created new identity in 2008

Herbal Industries was changed to Anmol Feeds Pvt. Ltd. (AFPL). Since then AFPL extended its footprints across India.

Set up poultry feed factory in 2011

AFPL started its new poultry feed factory in Lucknow.

Launched new age products in 2014 & 2017

Keeping in mind the modern day demands, high quality products like Nutri Choice-a premium protein poultry feed with better FCR was launched. 2017- Additionally, Matsya Bandhu Floating Fish Feed production unit at Panchla, West Bengal was established. It’s a state of the art production unit with new-age high-end technology that follows stringent quality checks and manufactures top-quality feed.

The birth of Nouriture in 2019

Nouriture was born with a sharp focus on high end production units and superior quality products. Keeping true to the spirit to nayi soch, we -

  • Launched a poultry feed plant in Jammu with the aim to provide high quality broiler feed in the market.
  • Launched Latis Gold 38 % Protein which is a special feed with higher protein to face the modern day challenges of Shrimp aquaculture. This feed made with the most advanced US technology ensures higher growth and maximum profit.

A world where it’s all about you

Your well- being and success is at the core of Nouriture. We are a technology driven, future-ready and contemporary brand that meets the needs of the livestock farmers by providing better, nutritionally-rich, value for money products which increase profitability. Indeed the primary objective of Nouriture is to create value with a future focus that leads to a mutually-beneficial environment. Every one of our endeavours, solutions and techniques are you-centric and innovative, reflecting and staying true to our ‘nayi soch’.

Awarded for best Practices
in livestock farming

We have been fortunate enough to have bagged quite a few prestigious awards. Our never-ending quest for excellence with a seamless mix of efficiency and dedication has led us to winning the following national and international accolades.

National Award 2009 in USA; First Poultry Industry in Micro, Small & Medium Enterprises to receive it

Excellence in Best Practices 2013 in Manufacturing Sector from Bengal Chamber Of Commerce & Industry, Kolkata

Emerging Asian Feed Miller Award 2013 in VIV Asia at Bangkok

Best SME of 2014 By The Telegraph INFOCOM SME

Manufacturing Excellence For MSMEs – 2016 By BCC&I

Prestigious Rising Brand Of Asia 2018 by Herald Global At Dubai

Best Upcoming Fish Feed Miller Award 2018 by Aqua International

West Bengal Best Employer Brand Award 2018 by CHRO Asia

Dream Companies To Work For 2019 by ET Now

Brand of The Year 2019 by The CEO Magazine

Times Best Livestock Feed Manufacturer Towards Contribution To Rural Entrepreneurship 2020